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Thinking ahead: Planning your campaigns and projects for 2021

Have you started planning ahead for your future campaigns and projects? 

It isn’t unusual to plan ahead well in advance for your campaigns and projects, in fact it is a must to ensure you can get the most out of your budget, deliver results and so that everything runs smoothly and to schedule. 

With the Covid-19 pandemic, it has never been so important to ensure you are planning ahead well in advance and considering every eventuality. 

In the current climate it is very easy to focus on the here and now. Planning ahead is vital to ensure your future success and to help you stay on track with your organisation’s growth aims and objectives. 

If you have a campaign, project or event taking place next year that will involve or be supported with branded merchandise, you need to start to prepare and look at considering potential alternatives for the branded products you want to invest in. 

With large crowds and events such as conferences and launch events being on hold until further notice, if you are planning an event like this you need to consider the possibility that this may not be able to go ahead in the original way you had intended. 

You should look to have a back-up plan in place for how you can still utilise the branded products you have invested in and despite being a ‘back-up’ plan, it should be just as effective as your original idea. 

For example, think about investing in products that can be utilised both whether the event takes place in a physical location, or if it is moved online. 

We have been working with a variety of clients over recent months, to help create bespoke packs or kits which have been sent directly to the delegates who were tuning into their event online.  

The kits have contained the branded products they originally planned on handing out in person, as well as the addition of innovative products, such as antimicrobial coated cups and contactless door opening keyrings. 

These are all extremely useful products and are likely to be used on a daily basis, helping to boost brand recognition and exposure.  

This is just one great example of how having a back-up plan in place can help you to still get the most out of your branded products. 

Taking the time to plan well in advance enables you to consider all your options and start thinking more intelligently and innovatively when it comes to your branded merchandise. 

 

How can we help? 

 As specialists in branded merchandise, we are much more than your average supplier. 

We have extensive experience and knowledge supporting clients in running campaigns and projects, which will be invaluable in helping your business to plan for every eventuality.

Whenever we work with a client we aim to become an extension of your business, so we can truly understand your aims and vision for your branded merchandise. 

With this knowledge, we can work with you to provide advice and support on creating a ‘back up’ plan for your upcoming event, so you still get the very most out of your branded merchandise and make an impact. 

Get in touch if you would like to discuss an upcoming event, campaign, or project and how we can help you get the most out of your branded products.