Personalised promotional products are an extremely powerful and effective marketing tool, even in our ever-changing world they can have a major impact on your marketing campaign, when done well their results should never be underestimated.

A corporate or promotional marketing gift can be seen in different ways

• First impression of your brand
• Instant gratification
• Loyalty reward
• Thank you

Our industry experience and knowledge tell us that around 87% of corporate and promotional gifts are kept for over a year by the recipient and that over 56% of these people also said that their relationship and brand perception had improved since the gift was received. By working with a Merchandise Consultant, we work with you to get the whole picture on what you are trying to achieve for your company and brand. Just because your competitor is giving away the latest gadget does not mean you should follow suit, as your Merchandise Consultant we take many factors into account to make sure it's your brand and gift that leaves a lasting impression.

Real Products

Everyone loves a corporate, promotional gift or a “Freebie” as many still call them. At JDR we find real product solutions and believe us when we say these solutions come in all shapes and sizes. We received a fantastic opportunity to work on a new project for an existing customer who manufactures Gin. Their target was to find planters to fill with Botanicals at three different quality levels and distribute across the UK to their clients and supply within quite a short lead-time. We received images of what was needed and the question “Can you help?”. In less that a day, we had supplied images of a similar product that could be adapted and then produced as a bespoke solution for all three levels.

Can we find a solution for branding the product? Yes, we recreated the layout of our client’s artwork for their approval to fit the branding area on all three product options. We produced full branded samples within days for quality, brand, and colour checks. We looked at fulfilment and distribution solutions, during discussions we agreed on small changes to allow for pre planted pots to be able to be added into planters to reduce the amount of fulfilment and handling needed and then also allowing for our client to handle the fulfilment in-house, enabling them to keep all overall costs down and reduce their carbon footprint.

“Thanks for the update and thanks for all your help with this project. I honestly wasn't sure we'd be able to deliver this given the budget and turnaround time. You have all been so responsive, helpful and a pleasure to work with, as always. The client's super happy with the planters, too. I've attached some pics of them with the lavender plants in at 1m and also out on tables in a bar - taken by the client yesterday. They look fab!!”

All the best,

JDR Branding will always find the “Real Product” that will deliver your brand message and allow you to stand out from the crowd.

Cost Effectiveness

Cost Effectiveness will have a different solution for each of our clients.

In years past, businesses have said bigger quantities will give you a "cheaper" price; well of course it will… However, the questions we like to raise

• Is your brand likely to change before you use all your merchandise?
• Will you incur storage costs?
• Is the same recipient likely to get the same gift more than once?

If you are answering yes to those questions, then this is possibly not a cost-effective solution for your business. Here at JDR Branding we investigate and then offer the most cost-effective option for each client’s needs. 

Part of A Wider Strategy

Many brands and businesses look to add promotional merchandise and corporate gifts to their wider marketing strategy. Our motto has always been “It’s not what you do… It’s the way that you do it!”. As your Merchandise Consultants we will ask many questions to make sure we are supporting this wider strategy and that you have a brand consistent message throughout the campaign. Not only do we advise on products, but we also ensure that we source and supply the right types of packaging, or that we offer the most sustainable and eco-friendly products where needed. Communication is key in building a partnership that will deliver effective promotional and corporate gifts that will not only leave the right first impression with the recipient, but a longer brand awareness in the months and years ahead.

Don’t Just Take Our Word For It

In 2021 PPAI research data results clearly show that Promotional Products are now an intrinsic part of consumers’ lives with almost 50% of people saying that they had kept some promotional products for over 5 years and the main reason for that with 75% of people saying it was because it was useful. With over 100 years of team experience within our industry, JDR Branding offers a consultancy approach to how we work with our clients.With the right product getting the best results via a team that is passionate about what we do, we have clients that know we understand and police their brand just as strongly as they would. Let us deliver a campaign that leave the best impression with your clients.