For some, it's like Marmite. Love it or hate it, it's the World Cup 2022. Yes, once again 'Football Fever' has grabbed the nation. And this year, because of the time of year it's happening, Christmas is momentarily 'on hold' as it's all about the love for the big game.
The Significance of the FIFA 2022 World Cup
Office walls aren't adorned with Christmas decorations, but football sweepstake posters, scarves, and club t-shirts. If you're lucky enough, you may have special events to watch the game at the office, coming together to watch the highs and the lows, the stuff of dreams and those moments that see player's names ascribed to the history books. But for others, it may be catching a glimpse or two with a sneaky live stream on the laptop, and for the truly dedicated, they saved their annual leave and their Out of Office is well and truly on!
The Unique Opportunity for Brands During the World Cup
Global events such as the World Cup are a huge opportunity for brands to raise their profile, create brand awareness, and to implement corporate gifting. The world is watching and people want to be involved. Even the smallest of items can have a big impact as the excitement of the event takes hold. Fun and useful items often have the most impact and are also budget-friendly so it's easy to get involved. Anything from flags, bunting, and footballs (actual or mini chocolates) to t-shirts, water bottles and sports bags, these corporate branded items will see you as champions of the tournament with clients and team members. And a little bit of forward planning and a chat with our team will make the most of any event your host or corporate merchandise you send out of any major events such as the World Cup.
It’s coming home...maybe?