Creating effective company merchandise can be a challenging yet rewarding task. Not only does it serve as a branding tool and marketing strategy, but it can also help build a loyal customer base, and even improve employee retention. However, in order for your merchandise to be effective, it must be designed with intention and purpose.
When it comes to developing connections with your clients, partners, and employees, corporate gifting is something that cannot be overlooked as it helps build strong relationships between different companies, promote loyalty among customers and staff members and create a lasting impression of the brand in the minds of everyone who receives a gift. But what exactly is corporate gifting? Why is it important? What should be included in a corporate gift box? Let's take a closer look at these questions.
ROI, (Return on Investment) is often at the forefront of anyone's mind when it comes to deploying a marketing campaign – so how can you measure ROI for campaigns which include promotional products?
February, the month we all welcome into our hearts. Christmas is a distant memory and January, the longest month of the year, let’s face it for everyone, is over with. Days are getting longer, weather is a tad warmer, we’re getting a spring back in our step and the yearly event calendar is kicking off again.
As we move, once again, to a new hybrid way of working, it's predicted that a greater number of people are looking to switch jobs due to commute times, the increase of days back in the office, and the search for a greater work- life balance post-pandemic. Staff retention is becoming increasingly important for many employers across many industries.
Sustainable promotional products are a great way to show your clients that you too are serious about climate change and the effects it is having on our planet. Eco-friendly merchandise can consist of reusable water bottles and travel mugs, tote bags and t-shirts with sustainably sourced cotton, even tech items such as USB sticks and battery packs, made using recycled or sustainable alternative materials. And because these items are reusable, your brand presence continues with every use. Your company is also seen as a brand that cares and can be a real taking point to those who see the branded products.
You know what you need to get as giveaways or promotional products for your next big corporate event or exhibition, but along with everything else to organise, you just simply don’t have the time to resource it all. It’s there shouting at you on your ‘To do’ list, but it just keeps getting de-prioritised whilst you sort out everything else and you’re running out of time to source it all. Then when you do get the time you find yourself fleeting from supplier to supplier, quantities changing almost hourly and the worry of ‘will it arrive on time’ it can all be rather stressful. And no one wants added stress in their lives. That’s why some businesses use a merchandise consultancy like JDR Branding Ltd.
For some, it's like Marmite. Love it or hate it, it's the World Cup 2022. Yes, once again 'Football Fever' has grabbed the nation. And this year, because of the time of year it's happening, Christmas is momentarily 'on hold' as it's all about the love for the big game.
When most people think of branded items the instant thought is pens, keyrings, and notebooks. We’re used to seeing these every day. They are, of course, a very useful and cost-effective way to get your branding in front of people. Alongside these, the next ‘go to’ items are often branded clothing and bags, but with a little imagination and collaboration with the team at JDR Branding we can help you source or create an unusual and maybe unexpected promotional gift.
We all love receiving gifts, especially during the festive season and it’s always so nice to receive something unexpected during this busy time as we all wind down for the year. A thank you for someone’s continued support throughout the year, a time to reflect on the work you’ve done together. This small token of appreciation goes a long way, so step into the JDR Branding grotto and discover 5 corporate giveaway ideas for Christmas this year.
