Many businesses use promotional products to promote their brand and corporate identity, after all it's a powerful tool. However, are they doing it well?
Challenge yourself to answer these three questions
- Do I know our target audience?
- What are we trying to promote?
- What are we hoping to achieve?
If your business and brands are seriously looking for growth and development through the use of promotional and corporate merchandise, you should be able to answer those questions. If not... are you on the right track?
Having had the privilege to work with many household name brands globally for almost thirty years, we see that success does not just come from using an amazing product.
"it's not what you do... it's the way that you do it"
By knowing your target market and having a clear goal in mind, the perfect marketing solution can be found to bring a real quantifiable return on your investment.
Do not forget the importance of planning ahead and setting a budget to prevent you getting carried away.
Test the water initially with a low volume trial to see how a campaign will work for your brand and then increase the volumes when you know your concept is a winner or look to take a project to a next step with a complimentary product, the options are endless.
So many false economies can come into play when you are managing a marketing budget with an "In Stock" product range. Be aware of
- Stock storage costs
- Fulfilment and distribution charges
- Brand updates ( overstocking products that can become out of date)
Know exactly what you are getting and plan around this.
If you now have more questions than answers and would like some help and advice with your marketing spend call us on 0121 291 6775 / 07376 367892.
Try our survey
https://www.surveymonkey.co.uk/r/R95329H
We are here to help.
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