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When you think of branded merchandise, it is common for your mind to jump straight to your typical products such as pens and pads, which businesses often bulk buy in order to get the highest quantity for their money.
These branded products have been around for years and for good reason, as they are a cheap and simple way to give your clients, employees and visitors a branded gift that they will use.
But with so many businesses doing the exact same thing, it is likely that these products end up getting stashed away in a draw - only to be taken out when their existing branded pen runs out.
This takes away from the main benefit of branded merchandise which is to enhance your brand and encourage people to remember you.
Through taking the time to really think about what you want to achieve from your branded merchandise and investing in innovative products with the emphasis on quality over quantity, your business can truly reap the benefits that branded products offer.
So what benefits are there to investing in your branded merchandise?
Convey your company values
Branded products are an important communication tool that can help to convey your company values and are a great way to enhance your brand image. For example, through selecting eco-friendly items can help you to demonstrate your company’s social and ethical responsibility.
However, if the merchandise you select is of a low quality and you have just focused on quantity over quality, this will also reflect on your brand, giving your customers, clients and employees with a negative impression.
Improve brand recall
Creating a buzz is an essential element of how you market your business in this cut-throat and ever-evolving business world, which makes finding a way to stand out much more of a priority when selecting your branded merchandise.
Everyone who goes to a corporate event can expect to come away with at least a few branded pens and pads to add to their stash, so through really thinking outside of the box and investing in innovative and quirky products, your business will be sure to stand out from the rest.
Bulk buying poor quality or very basic products will simply make you very easy to forget.
Greater return on investment
When customers receive promotional products, they tend to keep them for a long period of time, with research finding they are kept for an average of a year or even more.
This means that your branded products present a great opportunity to increase your brand awareness.
However, if your branded product falls apart in the first week or month, this simply will not have been achieved and it could ultimately result in the individual forming a negative impression of your business.
Investing in quality products will ensure they stand the test of time and continue to increase your brand awareness for potentially years.
Increased interaction from customers
Finally, through exploring more innovative and quirky options for your merchandise, your business can break the mould of the typical promotional product giveaway, helping you to stand out from the rest.
This could prove to be that extra push to your existing and prospective customers to interact with you and ultimately resulting in a greater return on investment for your business.